I’m not sure exactly how it happened, since I’m making this all up, but back in 1953 there was apparently a sudden massive surplus of Seven-Up. Maybe they discovered a lost cache of soda in a hidden storage room deep beneath 7-Up Castle. Maybe a Coca-Cola double agent sabotaged the books. Whatever happened, it left the company with far more 7-Up than anyone could possibly drink.
Something had be done. The answer? Cooking with Seven-up! James Lileks has all the distubing, fizzy, all-family details.