Levi’s has a really nice set of TV comercials for their Straight Leg jeans. All three feature covers of Johnny Cash’s "Walk the Line". There’s a female version, a male version, and, finally, a duet. I usually fast-forward through commercials, but when I first heard the male version I couldn’t help but stop and watch. The female version is just as good.
The takes on the song are new, but I think the ads do a very effective job portraying the original’s theme of unswerving faithfulness to the one you love. When many commercials seem to be designed for pure shock value there’s something unashamedly and refreshingly old-fashioned about the sentiment and the treatment, right down to the scene where the guy slows his determined stride to walk patiently behind the old couple. I like it.